RICHA GUPTA
Seafood Storyteller
Helping Global Buyers Trust Indian Seafood
Subscribe for the Latest News and Insights
Welcome to India’s first credible, authentic, and neutral story platform dedicated to showcasing our nation’s journey toward becoming a transparent and sustainable global seafood powerhouse. Our vision is to act as a bridge—connecting stakeholders, closing knowledge gaps, and collectively addressing sustainability challenges—while helping the industry meet global ethical sourcing, traceability, and compliance commitments.
With over eight years of experience as a sustainability leader, I have seen firsthand the extraordinary potential India holds. The world wants to understand what India is doing—buyers are looking for confidence, transparency, and proof of progress. That is why we release a new video every week, publish a weekly newsletter read by 250+ global buyers, and are launching a podcast to enable change—because change is never easy, but it begins with honest, evidence-based storytelling.
At the heart of Aquabeats is a simple purpose: to build trust, shape positive global perception, and support India in reaching USD 12 billion in seafood exports by 2030, proudly contributing to our nation’s vision of Viksit Bharat 2047.
The world is watching, and it is our responsibility—our privilege—to show them the real India and the impact we are creating together.
AquaStories & Newsletter
Continuous Learning for a Smarter Aquaculture Future
Explore curated stories, informative articles, and key updates from the Aquabeats ecosystem. Our newsletter keeps you connected with industry developments, best practices, and innovations shaping modern aquaculture.
Sustainable Feed Ingredients
Sustainable aquaculture depends on responsible feed, yet heavy use of fishmeal and fish oil from poorly managed pelagic fisheries limits traceability. MSC pushes key certified fisheries, Marin Trust drives FIPs, and ASC requires responsible non-IUU inputs, while India's PMMSY funds certification and traceability.
Labor Rights/Social Responsibility
India’s seafood sector faces rising global scrutiny on labor rights from groups like The Outlaw Ocean Project and the U.S. Department of Labor. This pressure signals needed reforms and gives India a chance to show responsible labor practices and build trust, moving beyond compliance to credible true leadership.
Animal Welfare
The shrimp sector is entering a responsible era with animal welfare at the forefront. Retailers plan 100% ablation-free production via electrical stunning by 2027, while Kona Bay and India’s Sapthagiri adopt non-ablation. Processors commit to humane harvest, as the future. SWP and ASC stds reinforce this shift.
Blue Carbon Leadership
Mangroves are powerful carbon sinks, protecting coasts while storing more carbon than rainforests. Walmart–SFP and ASC show climate accountability. Under Paris Pact, nations must add blue carbon. India’s MISHTI and ASC–SAIME efforts prove mangrove recovery and aquaculture can thrive together.
MSC-Sustainable Fisheries
India’s push for MSC-certified fisheries is rising fast, matching global progress where 19% of wild catch is certified and aiming for 30% by 2030. India may unlock $1–1.5B in exports in 3–5 years. The Sustainable Seafood Network leads 10 FIPs with broad partners, while ALDI’s adoption of MSC FIPs signals growing demand for Indian seafood.
Why Indian Shrimp Deserves A Global Spotlight
Shrimp, once a modest dish, now drives India’s aquaculture surge. In 15 years, it has built a ₹52,000-crore sector, positioning India as the world’s second-largest exporter with 30% of global trade. Reaching buyers from Asia to the US and EU daily, what truly earns India’s shrimp such strong trust worldwide?
Traceability
India’s traceability ecosystem is advancing rapidly, powered by 100,000 small shrimp farmers and aligned with GDST, ASC, and BAP. With strong government and tech support, the sector is creating transparent, digital traceability that buyers trust, ensuring products are responsibly tracked pond to plate.
From Waste To Protein: The Future Of Feed
India’s shrimp sector must cut reliance on fishmeal and adopt scalable options like plant proteins, insect meal, single-cell ingredients, and functional additives. See how innovators boost margins while safeguarding food security and oceans. Swipe to explore key players driving sustainable growth. in India now.
Hand-Jigged Thondi Squid
Why Thondi Squid?
🦑Hand-jigged with care
🧼 Processed hygienically
❄️Frozen with precision
📲Tracked digitally
With India supplying 95% of global Thondi Squid exports, this story isn’t just about seafood—it’s about leadership, community pride, and traditions that keep our oceans thriving.
Sustainable Farm Management
Sustainable farm management is grounded in disciplined farm monitoring, rigorous water-quality oversight, and continuous innovations that improve efficiency. From real-time farm data systems to better pond practices, farmers are embracing smarter, more responsible methods. This shift not only boosts yields but also promotes long-term environmental stewardship.
India’s Value-Added Leap: Maximizing the EU Opportunity
India’s seafood sector blends innovation, safety, and transparency, ensuring every export pack reflects skill, trust, and transformation. With 104 EU-approved plants, ₹2,703 crore PMMSY support, and digital QA systems, processors scale to meet rising global demand for value-added shrimp products worldwide also.
PODCASTS
Voices Behind India’s Seafood Future
Join AquaBeats as we decode the world of shrimp farming, sustainability, processing innovation, and traceability. Each episode brings expert insights, real industry stories, and the evolving expectations of global seafood buyers.
India’s Seafood Future: 10-Minute Podcast with Dr. Manoj Sharma | The Zhinghalala Mission
Sharing a 10 minutes PODCAST with Dr. Manoj Sharma, the visionary who started *Zhinghalala* — a name that carries its mission in its soul.
Read More...
From Waste to Protein: A New Feed Era Begins | podcast Hosted by Richa Gupta
The myths and over‑generalisations around insect protein are loud. This podcast is my attempt to park the hype, bring in science and numbers, and connect them with on‑ground reality to see what really works for aquaculture.
Read More...
Partner with Trust
Aquabeats Partnership Program
We invite committed stakeholders—producers, processors, innovators, buyers, policymakers, and advocates—to partner with us in elevating the narrative of responsible, ethical, and future-ready seafood. At Aquabeats, we bring together science, policy, technology, and human stories to spotlight positive change and build global trust. Whether through authentic storytelling, convening dialogues, sharing knowledge, or bridging industry gaps, we help showcase the progress and purpose behind India’s seafood ecosystem.
If you’re working on traceability, sustainability, ethical sourcing, value-addition, market insights, or system-level reforms, we welcome your ideas and collaboration.
Together, let’s shape the future of seafood.
People, Places, and Progress — In Frames
